Artist: Alex Alpert
The artist whose murals and graphic wit buzz with attitude, amplitude, and depth.
by Vaughan Ollier 
The Invisible Player" for the Scope Art Show was created in collaboration with the artist Dzanar. Art Basel Miami 2022
It’s not every day you see Serena Williams and Tom Brady grinning under a fresh mural — especially one painted IRT at a tech summit. But that’s exactly the scene at Zeta Live in New York, where artist Alex Alpert mesmerized the crowd with his zany brand of conceptualism meets graphic Pop art. His lines and squiggles don’t just create a whole new world; they explode with fun, metaphysics and boldness.
Alex Alpert and Serena Williams in front of Alexis mural at ZETA Live 2025 Summit in New York.
Known for his eye-opening, marker-driven style and energetic rawness, Alex has managed to transfix the global art scene of late. From the marketing halls of Universal Music Group to becoming a full-time ink-slinger, Alex’s career has blossomed big time. He’s drawn his way into the offices of Meta — with tech bro Mark Zuckerberg himself commissioning select works — and turned every blank surface at FB HQ into a stage for motion and meaning.
Armed with a Sharpie and a propensity to make live performance art, Alex generates grand, high-NRG graphics and produces moments of reverie. An entrepreneurial risk-taker all the way, he has stacked collaborations with Bugatti, McLaren, Nike, and the U.S. Olympic Ski Team, etc. He designed custom sneakers for Luka Dončić, created album art that’s lit up the decks of DJs like Kaskade, and showcases regularly at Art Basel and elsewhere.
Mark Zuckeberg and Alex Alpert at META Connect .
SCOPE Art Show 2024. Alex Alpert turned PickleRoll court into a masterpiece.
Bugatti collaboration.
US Ski Team - Nina O’Brien.
Mural for Subway.
But what’s most striking isn’t all the buzzyness, it’s the pulse and rhythm beneath it. The quiet radiance of someone still drawing himself into being and becoming. Behind the big brands and celebrity collabs is an artist who made a simple but radical choice: to go all in on art as a vocation — to turn expression and personal conviction into existence with ample amounts of visual info packed into every square inch of the surface. His work represents ontological oomph, triumph and a burning desire to excel.
We caught Alex right before his Zeta mural came to life, as he was cooly handing out sketches and super-cool doodles to Serena and Tom. In conversation, the artist opens up about the stillness behind the spectacle — about redrawing not just the lines on paper, but the lines of purpose, drive, and identity.
Alex Alpert and Tom Brady .
This is Alex Alpert — artist, visual architect and existential mural-maker, enlightening us on his philosophy of creativity, human connection, and what it really means to stay in motion when the world tells you to stand still.
Alex has been volunteering as a guest artist for the Children's Museum of Art in partnership with Google.
Did you know this would be your language of expression?
Markers always felt immediate to me - no erasing, no second guessing. The boldness of the line forces you to commit, and I think I needed that. Growing up, I wasn’t sure if it would ever be a career, but I knew it was a clear way I could communicate. Drawing became a language that made sense when words didn’t.
Your work has such a raw immediacy and a beautiful energetic feeling. Were you inspired by Keith Haring or someone else?
Keith Haring was definitely an influence, especially in how he turned simple lines into movement and rhythm. But it’s also music, graffiti, and just the chaos of New York City that shaped my style. Interestingly, I was a big fan of the Dutch masters when I was younger and spent hours looking at their paintings. I’m inspired by people who make work that feels alive in the moment - whether that’s Haring, Rembrandt, or even musicians who turn energy into sound.
When did you decide to go all in on art?
Covid was the turning point. Everything slowed down, and for the first time in years, I had space to just draw. It reminded me how much I loved it. That rediscovery snowballed - I started sharing more, people started responding, and opportunities came. It wasn’t one single moment, but more of a steady realization: this is what I’m supposed to be doing.
Art is always evolving… Where do you see illustration & visual storytelling going in the next few years? Does working with famous DJs and other artists in their own right keep things interesting?
I think visual storytelling is going to get more interactive. People want to be inside the story, not just look at it. That’s why I love live art - there’s this exchange of energy you can’t replicate. Working with musicians or other creatives pushes me in the same way. Their art form has its own pulse and translating that into visuals keeps everything fresh.
If you could take on any dream project or client, what would it be?
I’d love to create something at the scale of the Olympics or the World Cup - something global where millions of people can experience it. I’d love put together a project that lives at the intersection of sports, music, and culture, something that feels bigger than me but still carries my fingerprint.
Art can be therapy, rebellion, or escape. For you, what is it? When you draw, are you healing yourself, or are you exposing yourself?
For me, it’s both. Drawing is therapeutic - I can lose myself in it, and it grounds me. But at the same time, every piece exposes me. My lines are raw, immediate - there’s no hiding behind them. It’s like leaving pieces of yourself out in the open and hoping they connect with someone else.
What role does mental health play in your creative process, both as a subject and as a personal practice?
A huge role. Drawing keeps me balanced - it’s how I process everything from stress to joy. When I’m working, I’m at my calmest, most present self. And I think people feel that energy in the work. On the flip side, I’m mindful of not burning out. I’ve learned that protecting my mental health is just as much a part of the process as the act of drawing itself.
Vaughan Ollier writes about art and fashion. Aspiring poet and a model. Lives between London and New York.
