Signe Pierce’s New World Aura at Annka Kultys Gallery
by Vaughan Ollier
Digital beauty, psychic auras, and neon truths. Pierce turns light into language and the digital self into a mirror you can’t stop staring at.
Artist Signe Pierce in front of her new video installation at Annka Kultys Gallery, London.
If you’ve been thinking about optics, aesthetics, and new ways of seeing the digital world, your next stop should be Annka Kultys Gallery in London. “New World Aura” will expand your senses and transport you somewhere beautifully unreal. Vibrant, seductive, a little uncanny—the glow could only belong to Pierce. On a gray London afternoon, she stands amid her luminous video installations like a goddess, orchestrating an atmosphere that’s part performance, part confession. Pinks fade into blues; walls breathe, reflections merge, and digital auras pulse like living things. Her projections bathe the room in light so rich you want to reach out and touch it.
Pierce calls herself a “reality artist,” but the term barely captures it. Walking through the show with her feels like surfing the modern psyche: filtered, fabricated, and painfully sincere. Her work doesn’t mock the hyperreal—it lives inside it, until illusion becomes revelation. She warns of constant outside observation, corporate algorithms, platform incentives and the soft hypnosis of our feeds—a “mind virus” quietly reshaping who we are.
Installation view at Annka Kultys Gallery.
To name this world, Pierce invented her own lexicon: sixty new words mapping today’s “egosystems.” Social media isn’t neutral but a “hatrix”; influence isn’t benign but “influenza”—a viral takeover of consciousness. It’s her version of abstract impressionism for the digital age.
In conversation, Pierce moves easily between theory and self-mythology, speaking about femininity, perception, and the politics of being looked at with the precision of someone who has mastered her own image. Long obsessed with digital identity and self-performance, she critiques a “new-age dystopia” where the online self eclipses the real one. “We need a unified conversation about protecting true collective consciousness from negative digital forces hijacking our being,” she says, while her image multiplying across glossy surfaces.
By invoking “quantum manifestation,” she frames her art as protection—shielding consciousness amid the artificial. Her work asks: how do we embrace reality, protect the self from its digital double, and stay awake in a hyper-connected world? Drawing from realism and metaphysical painting, she recreates the aura of the “real” within a digital frame, reminding us that perception itself is resistance.
Pierce’s evolution mirrors her message. Once immersed in Tumblr and self-publishing her life as a DIY reality show, she reclaimed her bandwidth, taking social media sabbaticals to regain control of her signal. That break led to a revelation: the digital world creates new languages and experiences—but also new dangers.
American Reflexxx (2015) — a provocative durational performance video by Signe Pierce and Alli Coates.
So, are we doomed by the digital, or merely rewritten by it?
For Pierce, there’s hope. We can reclaim autonomy, protect our aura—the true energy we project—and resist what she calls “the blind-mind hypnotization of the scroll hole.” Her works are less images than manuals for psychic self-defense, calling for collective effort to safeguard consciousness. In a gallery world obsessed with surface, Signe Pierce builds something rarer: a metaphysical firewall for the digital age.
On view:
2 October - 8 November 2025
Annka Kultys Gallery
